By Ronan 
With the onset of the ecommerce industry and the boom of products sold online, the consumer today is being habituated to buy products online rather than going to the supermarket. E-commerce Industry has turned around the shopping experience of today’s consumer. It provides comfort, cost effectiveness and flexibility to the end user. More and more people are getting into online shopping and buying products from various E-commerce websites because of the convenience it offers. However, along with the great experience comes a high degree of speculation as well that is the product good, is it worth buying. This is the constant fear that a customer has while ordering online. But now, thanks to the reviews that are available online, one can make a sensible decision on which product to buy, which one has been a tried and tested one and what they will not regret buying. Review connection gives honest and candid feedback about products, companies, and services from buyers themselves so that you could make the correct decision.
Lets understand why are reviews important:
To check authenticity while online shopping: While online shopping has turned out to the most reliable shopping destinations for customers these days, but there are still many such websites that are newly launched or are not much hyped, hence checking their authenticity is important. If you are buying something from a new website for the first time, the first thing that you should is check their reviews. What does the review say- Have people bought products from them? Have they liked the product as well as the service? These factors are very critical before you do your first purchase from such a website.
Check the actual worth of the product: There are many websites that offer the same product in different rates. As an end user, you wouldn’t have the bandwidth to check each and every website available online to check the difference in price offered for the same product. This is something the reviews can help you with. Reviews give you the opportunity to select the best product as per your desired budget and also check the authenticity.
Help in decision making: Online reviews definitely help you making better and faster decisions. Someone has rightly said that “Word of mouth spreads more than fire”. Review websites like reviewconnection.co.uk also do the same; they give honest feedback about the user’s experience. If someone tells you that they have tried and tested that product, your confidence on that product or company automatically increases. Similar is the case with these reviews. Reviews display comments from the users of the product or service and their experiences with it. Hence, you tend to feel a little comfortable that someone has used it and that they are giving good feedback about the product, which means it ought to be true.
Conclusion: Hence Online Reviews are enablers for us to buy our desired products online without much speculation.