By Ronan 
Web accessibility is one of the key factors one needs to consider when creating a website for their business. An accessible website is designed with technologies and techniques that make navigation simpler for people with disabilities. Accessibility is an extremely vital step in the process of creating a more inclusive website for the digital community. It can help businesses to have an online platform that everyone can enjoy. Unfortunately, not all websites are properly equipped to offer an accessible experience to each and every person visiting it. The assistance of companies like AccessiBe is needed to implement important tools and resources that websites accessible for all.
AccessiBe gives a general insight into the need of creating accessible business websites
The website of a company plays a huge role in creating the first impression of the brand in the mind of potential customers. For people with disabilities, the internet might be the most efficient way to interact with a business and create their impression about the brand. By equipping a website with accessibility features, one can ensure a smoother customer experience, which can be availed by each and every user visiting the site. Accommodating the needs of all is vital to creating an inclusive experience for each user. An accessible website provides the ability to engage with web material equally to all users.
Creating an accessible website is not much of a difficult task if people are actually systematic about it. All businesses should try their best to make every online user feel welcomed and accommodated. For this purpose, they need to make certain additions to their website. While some of them can be difficulty, many are simple enough to implement quickly. Even people not well-versed with web design can make a few changes that take them to the right direction. A few important elements that can be easily made to a website includes adjusting colors to have a high contrast and make the text more readable, as well as adding alt-text to pictures and video. While these changes may seem small and simple, they can actually have a huge impact in improving user experience for everyone. There are a lot of resources developed by companies like AccessiBe that can be used by entrepreneurs and professionals to create a more accessible web experience for online users. Like most projects, it is generally easier to enhance the accessibility of a website right from start, and one must always remember this fact. As people become more familiar with accessibility, creating a webpage that keeps inclusivity in mind will become their second nature.
In terms of practical guidance for creating online apps and websites accessible, the most extensively widely accepted gold standard is the Web Content Accessibility Guidelines (WCAG). The Web Accessibility Initiative of the World Wide Web Consortium developed WCAG with the aim of creating a shared standard for web content accessibility that would cater to individuals, organizations, and governments around the world. Detailed information about it can be found online.