By Ronan 
Fashion photography is exciting, and if you aspire to become a professional in the field, you should closely study the works of iconic photographers who have carved a niche for themselves in the art. In order to take fashion photography to the next level, start by getting to know the model of the photograph. You need to bring out the whole personality of the subject wearing the clothes along with accentuating and emphasizing the textures or fashion you wish to bring out in the image. This helps the photographer to bring out the model’s mood and shows the viewer precisely what it feels like to wear these clothes more than just how they look in the photo.
Bruce Weber – Bringing out the soul of the subject in fashion photography
Bruce Weber is an iconic name in the world of fashion photography and has been famous since the 1980s in the USA. He is a filmmaker, and many of his photo collections have been compiled into books that he has released in the market for photography enthusiasts. In his book, “Bear Pond” he captures the never-ending beauty in figure studies and landscapes that were taken in the Adirondack lakes region. He has reproduced 100 photos in tritone for showcasing his work. He is famous in the USA for the classic print advertising campaign by Ralph Lauren, and his work is regularly showcased at the finest art galleries in Europe and America.
Tips for fashion photography for beginners
If you are starting with fashion photography, you should begin with the following tips-
- Use the correct lens- To create beautiful images for fashion photography, you should use a longer variant like the 85mm or 105mm lens. The telephoto focal length should be long enough to create a beautiful effect of compression in the image. It blurs the background and offers extra attention to the subject.
- Lighting is the key- Lights are essential for a stunning effect for any photograph, and the same holds true for fashion photography as well. Photographers should experiment and play with natural light like the sunset or the sunrise to get the golden hue in their pictures. You can use direct light to hone your skills and get amazing fashion photographs with practice.
- Experiment with the different angles- To get better photos, you should experiment with angles in every fashion photoshoot. If the subject is close to the lens, he/she will look larger. When you shoot with headshots with an 85mmor 105mm lens, you should go above the subject and shoot down a little slightly to make the eyes of the subject stand out because they are standing too close to the camera. This gives birth to a nice effect and helps the image to establish a better connection with the viewer.
According to Bruce Weber, the subject should pose correctly with the right clothes. If you want to get the best headshots, you must keep things very simple. The patterns, colors, layers, and stripes should not be too heavy, or else it will be overwhelming for the photographer to capture the subject perfectly in the photograph. Lastly, everyone has a specific body type, so make sure you maximize or minimize different areas of the body correctly to get the best shots during the shoot!